A growing emphasis on student success and outcomes has many implications, especially as institutions attempt to recruit and retain diverse, knowledgeable, and mobile populations. For many institutions, creating a transfer-friendly environment is a key strategy as students continue to transfer at higher rates. In addition, the use of technology is integral to enrollment strategy, and the activities of the registrar, admissions, orientation, and retention staff are often the critical difference between institutional success and failure. With this in mind, we invite you to join the ongoing conversation at AACRAO’s Technology & Transfer Conference in Anaheim. The sessions, workshops, and networking opportunities at the meeting will help you develop and refine your own programs, policies, and initiatives and inspire others on your campus to make a real difference in the success of your students.